Our Story
That's me. Half way through an Ironman 70.3. Cooking my guys.
WattsBelow came about during a zone 5 Wattbike session - one of those ones that have you questioning your life choices.
At 28, deep into Ironman training, I was spending the equivalent of a part time job in the saddle and the heat down there was getting hard to ignore. Sweaty, uncomfortable, occasionally numb - every cyclist knows what I mean...
The last thing I wanted to do was stop cycling. But I couldn't go on as I was, either.
So I started asking around. Turns out every cyclist I spoke to between 25 and 45 had felt the same thing and just shoved it to the back of their mind and put up with it.
So I spent months designing WattsBelow: natural cotton, a discreet cooling pouch, and a way to take the edge off the heat so you can keep pushing the watts in comfort.
I now wear these on every ride, and I'm proud to have built something I actually use and that's had brilliant feedback from other cyclists.
Watch this space.